According to Korean media, after Yonex invited An Se Young a sponsorship contract of 37 billion dong (2 billion won, equivalent to 1.5 million USD) each year, another unit was involved. It is Li Ning, Chinese sportswear. They were given a proposal of up to $ 10 million in 4 years (2.5 million USD per year) for An Se Young.
So is An Se Young worthy of $ 10 million, and why Li Ning accepts such a big deal for the Paris Olympic champion? To answer those two questions, let's clarify each problem. First, An Se Young is absolutely worthy of $ 10 million in 4 years with the following:
First, An Se Young is a symbol of modern badminton. The Korean player is the reigning champion of the Olympic Games, World Championship, ASIAD champion, and has owned 28 World Tour titles. Achievements, as well as the level of An Se Young expressed in the past time completely outstanding.
Second, An Se Young has a very stable performance. In the men's single category, Viktor Axelsen gradually went down when he passed the age of 30. However, other male players could not break out. Double items are even more unstable. In the middle of that situation, An Se Young emerged as an extremely stable player, even in the year of the Olympic.
Thirdly, An Se Young has a very clean background, and personal life without scandal. When she became the world's No. 1 female tennis player, she still took on the task of “running jobs and labor” for the seniors and seniors in the team. A player has a simple life, and a progressive attitude is the right choice for every brand if they want to spend money.
Fourth (also the most important thing): An Se Young is still very young. The Korean player has just turned 23, and her peak career lasts for many years. This is also the reason for her to propose a 4 -year sponsorship contract, because they expect her to maintain the peak style and continue to shine for many years.
Next, why is a sponsor accepting to spend $ 10 million for An Se Young? Firstly, badminton is an increasingly popular sport in the world. In Europe and America, badminton now not only serves the Asian community. Even Westerners began to find badminton, and so the demand for equipment increased.
Second, the market of badminton equipment is very valuable. According to Business Research Insights, the public figure of this market in 2024 was about 5 billion USD. However, the actual number (not published) may be much greater. In addition, when e -commerce develops, the manufacturer can receive additional profits when selling products directly to buyers instead of intermediaries.
For the above reason, the competition of the face representing the brand through the increasingly fierce sponsorship contract. In Vietnam, Tien Minh, Thuy Linh and Duc Phat all have funding contracts with great value. For young players with the potential as far as Thu Huyen, she had a sponsor when she was 13 years old.
The brands compete fiercely to sign a sponsorship contract with excellent athletes, because they expect these faces to help themselves get more market share. For Vietnam, the market is worth about 500 million USD, only 1% of the market share is 5 million USD (130 billion). In the international market, the number is much larger, and that's why An Se Young is even more fierce.
