The Plus Side for Real Estate Agents Using a WordPress + Idx Solution
Applications like IDX for WordPress can help realtors keep pace with the digital transformation that is currently taking the real estate industry by storm. With traditional in-person meetings and property viewings being increasingly replaced with 3-D virtual tours, realtors are focusing on building up their online presence.
With IDX for WordPress websites, agents are able to combine the direct communications capabilities of the internet with their industry expertise. By aligning their business operations with those of their website visitors, agents will be able to differentiate themselves from the competition.
Let’s take a closer look at how using the Showcase IDX plugin for WordPress on your website can take your business to the next level.
What is an Internet Data Exchange (IDX)?
An IDX plugin for your WordPress website allows your users to conduct searches of Multiple Listing Service (MLS) registered properties in a particular area. Specifically, an IDX is a policy that allows brokers to exchange consent to display each other’s property listings over the internet.
Being able to display MLS-listed properties on your website is an incredibly convenient feature that will keep your users engaged. The longer they stay on your site browsing for properties, the more you’re able to build up trust and authority on your website.
Not only are these factors beneficial for improving your website’s ranking, but it also helps establish you as a local area expert.
Use IDX for WordPress as a lead generation tool
Many real estate agents make the mistake of spending too much time on mundane office tasks instead of producing new leads. This is especially true for new agents who don’t have the client-facing experience that real estate sales professionals are known for.
As any veteran realtor will tell you, leads are absolutely the lifeblood of your real estate business.
The Showcase IDX for WordPress plugin can dramatically increase your chances to attract, capture, and convert leads through your website. Once a user enters their contact information on the system, Showcase IDX automatically creates the lead.
With consumer tools specifically designed to keep your site visitors engaged, Showcase IDX is the ultimate lead generation solution.
Use social media to expand your online brand presence
The National Association of Realtors recently issued a report which highlighted social media’s increasing importance in running a real estate business. The data showed that 99% of millennials and 90% of baby boomers begin their home searches by going online.
Out of the 2 million active licensed real estate professionals in the US, 77% of them are using social media to grow their businesses. In reality, however, many of them struggle to develop effective campaigns.
That’s because developing an effective social media campaign takes time, effort, and consistency to achieve positive results. But if you can take a longer-term view and give social media an honest shot, your efforts potentially allow you to reap huge dividends later.
The Showcase IDX plugin makes it easier to integrate your website content on social media platforms. The software features social share buttons that allow users to share attractive listing detail pages with their families and friends on social media.
Even with limited resources, social media-savvy agents are able to build relationships and build their reputation as local area experts.